J. . Ng Kok Wah, “DISSECTING THE SYNERGISTIC EFFECTS OF SOCIAL MEDIA INTERACTION, CONSUMER INNOVATIVENESS, AND COGNITIVE BEHAVIORAL CONSTRUCTS ON HEALTH-PROTECTIVE OUTCOMES: A MULTI-DIMENSIONAL EXPLORATION OF DIGITAL MARKETING STRATEGIES IN THE HEALTHCARE SECTOR IN SDGS”, GHS, vol. 2, no. 1, pp. 33–44, Aug. 2025, doi: 10.63456/ghs-2-1-13.